Jordan leads Middle East with 51% growth in Chevrolet sales
Jordan leads Middle East with 51% growth in Chevrolet sales

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April, 2014

 

The Jordanian auto sales industry is thriving, if the latest quarterly sales results from Chevrolet are anything to go by. Chevrolet posted a 51% increase in sales in Jordan for the first quarter compared to the same period last year.

This makes Jordan the highest growing market in the Middle East for the quarter.

This result is driven by an impressive 83% increase in passenger car sales. The most popular vehicles for this year in Jordan have been the fun to drive Spark city car, the Aveo small car, the iconic and sporty Camaro and the world's bestselling passenger car, the Cruze.

Maurice Williams, President and Managing Director of General Motors Middle East said, "I'm delighted to see such positive growth in Jordan. It's fantastic that so many customers are experiencing not only the extensive features Chevrolet cars offer, but also the Chevrolet Care servicing program and low cost of ownership that comes with having a Chevy."

The performance from the Jordan market has worked to bolster Chevrolet's overall profitability in the region. For instance, the brand enjoyed 9% growth across the Middle East for March. This is because passenger car sales in the region were up 11% and truck sales grew a healthy 9% last month.

Jordan posted the highest growth for Q1 but was closely followed by the UAE which had a 47% increase. Oman, Qatar and Bahrain also produced particularly strong results.

 

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Sonic, Cruze, Malibu, Impala, Camaro and Corvette; crossovers such as the Captiva and Traverse; and, SUVs and pickups including the Tahoe and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Care. More information can be found at www.chevroletarabia.com.

 

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