Abu Khader Gears Up to Launch the all-new BMW 2 Series Coupé
Abu Khader Gears Up to Launch the all-new BMW 2 Series Coupé

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March, 2014

 

Amman – Abu Khader Automotive, the official BMW Group importer in Jordan announced that it will diversify its portfolio in the premium compact car segment with the launch of the all-new BMW 2 Series Coupé in the Kingdom.

 

Offering a combination of unbeatable driving dynamics and appealing aesthetics, the all-new BMW 2 Series Coupé is schedule to arrive in the Jordanian market in ______. Replacing the BMW 1 Series Coupé, the nifty new coupé will offer customer’s BMW’s signature driving experience through a range of innovative driver assistance systems and BMW ConnectedDrive infotainment features.

 

Commenting on the vehicle’s imminent arrival Mr. Tareq Naber, Senior Sales Manager said: “The all-new BMW 2 Series Coupé is a car that delivers so much more to the customer in replacing its predecessor the BMW 1 Series Coupé. Through an enhanced Connected Drive experience as well as a completely new design and style – the vehicle will surely resonate well with our customers here in Jordan.”

 

The vehicle design is underlined by its specific front and rear end design, dynamically stretched lines and an almost 11-centimetre increase in body length over the BMW 1 Series Coupé. Lines tapering down dynamically towards the BMW kidney grille lend the front end of the BMW 2 Series Coupé a forward-surging presence. The modified contours of the headlight units narrow at their inner extremes, while a standard accent strip – or, if the optional bi-xenon lights are fitted, an LED accent light – cuts across the top of the hallmark BMW twin circular lights.

 

The side view of the BMW 2 Series Coupé sees signature brand features like a long bonnet, short overhangs, set-back passenger compartment and Hofmeister kink. The rear of the BMW 2 Series Coupé is a broad and powerful affair, an impression reinforced by the single-piece light units reaching far into the car’s flanks in the L-shape familiar from other BMW models. An unmistakable night design is provided by the likewise L-shaped LED rear light strips within the units.

 

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About Abu Khader Group

The Abu Khader Group was founded in 1937, under the leadership of the late Nicola Abu Khader, who established, developed and managed the automotive and auto parts business hand in hand with his brothers Salim and Yousef, until he was joined by the second generation.

 

Today, the Group is managed by the family’s third generation members: Nicola Abu Khader, who continues to expand the business, and under his leadership, new subsidiary companies and specialized divisions have been developed and added to the Group. The result is an integrated group of companies, each specializing in a different field, with its own independent management. The decentralized structure allows each company in the group to remain strategically focused, and close to market segment and customers.

 

The Abu Khader Group is one of the leading business groups in Jordan, proudly achieving growth in all business sectors, including but not limited to; automotive spare parts, lubricants, automotive dealerships, tires, battery manufacturing, leasing, car rental, public transport, real estate, technology and education. Over the past decade, the Abu Khader Group has become one of the leading automotive dealerships in Jordan. The Abu Khader Group is the exclusive dealer & distributor for a number of world leading passenger and commercial vehicle brands, including Opel, FIAT, Chevrolet, GMC, Cadillac, HUMMER, BMW, MINI, Mitsubishi commercial, and Fuso trucks.

For questions please contact:

 

Media website: www.press.bmwgroup.com

 

VARCC – Arabian Communications                                              Abu Khader Automotive

Sarah Haddadin                                                                             Omar Halaseh

Sara.haddadin@varcc.com                                                             omarhalaseh@ak.com.jo

Tel: (+962) 6 4654824                                                                    Tel:  (+962)  6 580-3606

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